Danee Co.

2017
Branding, stationery, logo
Client: Danee

A simple, playful brand for a Colorado based freelance design producer. Together we came up with what I consider a very simple but very effective brand that maintains a bit of personality in it’s minimalism. Once I established typography, logotype variations, colors, and set a few basic guidelines I extended the brand to her portfolio and resume documents, about 15 pages in total. Lastly, and just for fun, I took these fancy photos of the business cards, which are from Moo and do indeed have a gold inlay on the bespoke typography. Danee used some of these on her social media accounts I believe.







Alex Sweet 

Available for full time + Freelance
© 2024 All work created and owned by Alex Sweet

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