welcome
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I’ve spent the past 5 years designing complex software at a global scale with the Chicago IBM ix studio, working with clients like United Airlines, BP, Toyota, and Estee Lauder.

I consider myself a generalist, with a reasonable degree of skill spread across disciplines like type design, branding, photography, code, animation, and illustration.

here’s me in india

Hello@alexsweet.design

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Instagram
Nomenclature Typography Site

Outside of my 5+ years in product design I have worked on numerous branding projects, designing both ex-nilo with full control from the start and working to extend and apply established identities. I’ve worked on food packaging projects and printed multiple books and publications. I’ve designed and produced ~3 fully functional and commercially viable typefaces, with another handful of half-ready typefaces waiting their turn. I’ve coded proofs of concept to demonstrate complicated bits of functionality; going beyond typical prototyping capabilities in design apps like Figma. I’ve designed a dozen or so personal websites the old fashioned way (HTML, CSS, JS). in my search for the perfect portfolio. I’ve written functional copy for digital products and come up with tag-lines for brands. I’ve designed and animated dozens of vector logos and icons for use in branding projects. I’ve used my formal training in illustration to add charm to brands. I’ve recorded and edited dozens of videos. I’ve created and maintained multiple design systems and I’ve photographed plenty of events and restaurants when there was no one else to do it. My latest project is photographing the streets of the countries I visit around the world, with the long-term goal of creating a multi-volume printed series of reflections and photo journal content.

I continue to pick up new creative disciplines as I progress in my career and in my life. Not all of them are commercially useful, but all of them have the same general trajectory. If you’ve met me you’ll know I don’t take myself very seriously and prioritize a fun and healthy relationship with work. If I can get through life leaving each and every thing I touch a little bit better looking than when I picked it up I’ll consider it all to have been a success.

Don’t hesitate to get in touch if you’re interested in working together, I occasionally take on freelance projects if they are particularly cool, for a good cause, or a friend.

Brands I’ve worked with:

Thanks for visiting

Alex Sweet

Hello@alexsweet.design
Instagram
Typography Site

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