Alex Sweet

Selected Images UX Case Studies Photography Branding

Information and contact

Welcome to my page. I’m Alex, from Detroit.

I’m a designer and artist working across myriad disciplines as I seek creative truth wherever it lies. Currently my professional focus is in UI/UX, designing functional and aesthetic interfaces that work simply and intuitively in accordance with the needs of the people who use them. I have plenty of opportunities to do this in my role as a Senior Product Designer at IBM.

Outside of my 5+ years in product design I have worked on numerous branding projects, both designingq ex-nilo with full control and extending existing brand assets to new applications in the wild. I’ve worked on food packaging projects and printed a handful of books and publications, I’ve designed a handful of fully functional and commercially ready typefaces, and another handful of half-ready typefaces, I’ve coded proofs of concept to demonstrate key bits of functionality, going beyond typical prototyping capabilities in design apps like Figma, I’ve designed a dozen or so personal websites the old fashioned way (HTML, CSS, JS), I’ve written functional copy for digital products and come up with tag-lines for brands, I’ve designed and animated dozens of vector logos and icons for use in branding, I’ve used my formal training in illustration to add charm to brands, I’ve recorded and edited dozens of amateur quality videos, I’ve created and maintained a few design systems and I’ve photographed plenty of events and restaurants when there was no one else to do it. My latest project is photographing the streets as I visit countries around the world, with the long-term goal of creating a multi-volume printed series of reflections and photo journal content.

I continue to pick up new creative disciplines as I progress in my career and in my life. Not all of them are commercially useful, but all of them have the same general trajectory. If you’ve met me you’ll know I don’t take myself very seriously and prioritize a fun and healthy relationship to work. If I can get through life leaving each and every thing I touch a little bit better looking than when I picked it up I’ll consider it to have been a success.

Don’t hesitate to get in touch if you’re interested in working together, I occasionally take on freelance projects if they are particularly cool or for a good cause or a friend.

Brands I’ve worked with:

Thanks for visiting

Alex Sweet

selected images UX Case Studies Photography Branding

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