Brand - IBV — Alex Sweet Design

IBM INSTITUTE FOR BUSINESS VALUE

2024

Ai prompt engineering, report/cover design, visual design, branding
Created while at IBM

I worked together with the head of design at IBM’s Institute for Business Value, the internal organization responsible for designing and publishing the yearly C-Suite reports. These reports are an industry standard each year from all the major tech companies, each eager to position themselves as “thought leadership” with their cutting insights and hot takes on industry trends.

For the 2024 edition, the CD wanted to explore the hype around AI image generators, utilizing things like Stable Diffusion and Control Nets to replicate the tricky images nestled deep in Reddit threads (the living pulse of this world). Together we spent months exploring the capabilities of the tech, alternating between attempts to get very specific results and opting for a roll-the-dice approach. In many ways this project became more of a research opportunity for the both of us to explore what things like Midjourney and Dall-E mean for designers at big tech. We made ourselves in-house experts on the subject, which truly was at the forefront of digital culture at the time. Ultimately our experiments didn’t make it past a wary brand department and even if they had, the internal politics around the issue were dangerously tight. The team pivoted at the last minute to a safer, arguably completely unnoticable alternative. Knowing this was the likely outcome from the beginning, I had always planned to post the half-baked reject covers here.

Alex Sweet

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