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client: Pivot Jerky
scope: brand identity, packaging
year: 2019
Pivot (formerly Mindwell) is a Chicago based vegan snack brand, and one of the only brands offering vegan jerky alternatives. As part of their re-launch in 2019 I designed them a brand identity and packaging system to go with their new name. The identity attempts to capture a conceptual interpretation of the word Pivot, with visual motif's pointing to the chaos of everyday life and the ability to cut through it all with a change of direction.
client: Pivot Jerky
scope: brand identity, packaging
year: 2019