Alex Sweet

All Projects

Danee Co

brand identity

Taylor-Typeface

type design

Posters and Illustration

illustration

Pivot Snacks

brand + packaging

Serial

publication

Movement

misc.

Thompson Stone

brand identity

Logos and Icons

branding

The Art of Wine

typography

client: Personal Work

scope: publication, editorial

details: 97 pages, French Paper, A4

year: 2017

Serial Publication

Serial (Season 1) is a popular podcast series from the creators of This American Life, detailing the murder and subsequent mystery of Hae Min Lee, a high school senior in Baltimore, MD. Designed to accompany the audio, this print publication is a transcription of the 5th episode in the series; a particularly analytical episode detailing the conflicting timelines and divergent accounts of what happened on the day of Hae’s disappearance. The challenge was to simplify these tangential narratives, allowing readers to more easily draw conclusions. A timeline informs the reader of their position in the narrative, while skewed imagery points to the haziness of the account.

client: Personal Work

scope: publication, editorial

details: 97 pages, French Paper, A4

year: 2017

Next Project

Thompson Stone Works